ROSYAD, Sabilar; HARYANTO, Budhi; WAHYUDI, Lilik; SUGIARTO, Catur. Viral Marketing Communication Concepts and Strategies: Changes in Consumer Behavior in the Era of Disruption. Indonesian Annual Conference Series, [S. l.], n. Proceedings of IACS-IHCRGESND, Nigeria, p. 317–325, 2024. Disponível em: https://www.ojs.literacyinstitute.org/index.php/iacseries/article/view/1662. Acesso em: 20 may. 2026.